BORJOMI TM has changed appearance. The bottle’s shape became more exquisite, modern and convenient.
As before, the color of bottle, both plastic and glass, has the patented signature bluish-green shade, the so-called Georgian Green.
Every bottle of BORJOMI, plastic or glass, has clear and easily readable labels. Now, there are three of them. The front label is divided into two parts: the upper with the inscription “BORJOMI” in English, and the lower with the inscription “BORJOMI” in Georgian.
Presently, there is only one symbol of deer as the manufacturer’s unalienable attribute, or, rather, its raised depiction on the bottle (instead of four on the bottle of former design), placed in the center of the bottle in between the two front labels (upper and lower).
The plastic bottle of BORJOMI is capped with a white / clear-white plastic cap, and the glass bottle with a metal cap of European standard, which has a characteristic plastic ring underneath, falling apart in three equal sections when unscrewing the cap. In both cases, the cap has the word “BORJOMI” inscribed against the red background on the top.
The bottling date, shelf life and batch number can be printed either on the right or on the left side of the lower label, depending on the features of production process.
The entire manufacturer’s information is stated on the back label in the language of the country where BORJOMI is sold: in Ukrainian for exports to Ukraine, in Kazakh and Russian for exports to Kazakhstan, and so on. The barcode is printed on the right side of the lower front label.
The water itself will not lose its main properties for several days, but carbon dioxide will gradually escape, so BORJOMI’s taste may change.
We strongly recommend not doing it, because the water will lose some of its main properties. In particular, the degree of carbonation will decrease.
Surely! You will find the same BORJOMI water in a glass or a plastic bottle or in an aluminum can. PET packaging was introduced for the convenience of drinking, so that you could take it with you when going to the countryside, on a picnic, for a stroll, etc. Glass is more of a premium product for a festive table, café or restaurant. And aluminum can is a convenient packaging for drinking while walking, at a concert, during various activities, etc.
Deer is an unalienable element of BORJOMI’s original style. Its appearance on the packaging is attributed to the legend about how a deer helped discover the source of Borjomi. Legend has it that long time ago, hunters shot a young deer in mountains surrounding the Borjomi Gorge. The wounded animal dashed away from the hunters and plunged into a spring of water. A few minutes later, the deer jumped out of there, fully recovered, and disappeared from the pursuers. That was how this unique mineral water was discovered, and the gracious noble animal became the symbol of BORJOMI which continues to grace the bottles and cans of this famous water brand till present time.
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