IDS Borjomi International and the Banda creative agency have given the month of December a worthy motto to follow: “First – Borjomi, then – holiday!” The launch of the new campaign by the renowned Georgian brand looks to make Borjomi a part of every Christmas and New Year celebration.
It is the time leading up to Christmas and the New Year and everyone is in a holiday mood. Just the sight of an iconic image steeped in associations of the season is enough to put is in the right frame of mind. Even a bottle of water “dressed up” for the holidays can lighten the atmosphere. And so, in keeping with the spirit of the season, IDS Borjomi International has decided on the cusp of this most cherished time of year to present its first-ever series of Borjomi mineral waters in festive holiday packaging.
In June 2017, legendary mineral water Borjomi presented the new solution for the packed mineral waters category. Now everyone can enjoy the taste and quality of volcanic origin water in the practical aluminum 0.33 liter can.
1,008 khachapuri, 357 VR-tours of Georgia, 176 kilometers of gyroscope rides, and more than 20 hours of Georgian music and dance filled the agenda for Kyivites as the city’s magnificent Hryshko National Botanical Garden hosted the 3rd Annual “Borjomi Great Georgian Holiday” this September 30 – October 1. Despite the cool weather, over these two days festival-goers put away 20,000 servings of khinkali and khachapuri, sampled 2,000 liters of wine and 15,000 cans of Borjomi! Nearly 200 kilometers of gyroscope rides around the park and 20 hours of authentic Georgian music and dance topped off the festivities.
IDS Borjomi International has been working with the Banda Agency on a new Borjomi ad campaign that focuses on the company’s high-profile 2017 market innovation: the 0.33 liter Borjomi aluminum can.
Be Healthy with Borjomi has been a remarkably successful project since September 2010. The project is implemented, under the auspices of IDS Borjomi Georgia, by the governing body of the Tbilisi State Medical University.