News and press-releases

BORJOMI Gets Ready for the Holidays | BORJOMI
BORJOMI Gets Ready for the Holidays
18.12.2017

IDS BORJOMI International and the Banda creative agency have given the month of December a worthy motto to follow: “First – BORJOMI, then – holiday!” The launch of the new campaign by the renowned Georgian brand looks to make BORJOMI a part of every Christmas and New Year celebration.

BORJOMI launches first ever series of holiday-themed packaging | BORJOMI
BORJOMI launches first ever series of holiday-themed packaging
28.11.2017

It is the time leading up to Christmas and the New Year and everyone is in a holiday mood. Just the sight of an iconic image steeped in associations of the season is enough to put is in the right frame of mind. Even a bottle of water “dressed up” for the holidays can lighten the atmosphere. And so, in keeping with the spirit of the season, IDS BORJOMI International has decided on the cusp of this most cherished time of year to present its first-ever series of BORJOMI mineral waters in festive holiday packaging.

The power of volcano in the new form: meet the BORJOMI can | BORJOMI
The power of volcano in the new form: meet the BORJOMI can
22.11.2017

In June 2017, legendary mineral water BORJOMI presented the new solution for the packed mineral waters category. Now everyone can enjoy the taste and quality of volcanic origin water in the practical aluminum 0.33 liter can.

Kyiv Hosts the 3rd Annual "BORJOMI Great Georgian Holiday”  | BORJOMI
Kyiv Hosts the 3rd Annual "BORJOMI Great Georgian Holiday”
03.10.2017

1,008 khachapuri, 357 VR-tours of Georgia, 176 kilometers of gyroscope rides, and more than 20 hours of Georgian music and dance filled the agenda for Kyivites as the city’s magnificent Hryshko National Botanical Garden hosted the 3rd Annual “BORJOMI Great Georgian Holiday” this September 30 – October 1. Despite the cool weather, over these two days festival-goers put away 20,000 servings of khinkali and khachapuri, sampled 2,000 liters of wine and 15,000 cans of BORJOMI! Nearly 200 kilometers of gyroscope rides around the park and 20 hours of authentic Georgian music and dance topped off the festivities.

You Can Do More with the Power of the Volcano: BORJOMI Unveils New Ad Campaign | BORJOMI
You Can Do More with the Power of the Volcano: BORJOMI Unveils New Ad Campaign
07.09.2017

IDS BORJOMI International has been working with the Banda Agency on a new BORJOMI ad campaign that focuses on the company’s high-profile 2017 market innovation: the 0.33 liter BORJOMI aluminum can.

BORJOMI mineral water supplies to Russian market | BORJOMI
BORJOMI mineral water supplies to Russian market
07.09.2011
September 7, 2011, Kyiv, Ukraine. The issue of resumption of the BORJOMI supplies to Russia lies within the competence of the Headquarters of IDS BORJOMI International (the “Group”). Negotiations and correspondence with the relevant authorities in Russia and Georgia are conducted by the representatives of the Group Headquarters.
Be Healthy with BORJOMI
Be Healthy with BORJOMI
25.01.2011

Be Healthy with BORJOMI has been a remarkably successful project since September 2010. The project is implemented, under the auspices of IDS BORJOMI Georgia, by the governing body of the Tbilisi State Medical University.

BORJOMI – a mineral water brand with a history spanning over 120 years | BORJOMI
BORJOMI – a mineral water brand with a history spanning over 120 years
20.11.2010
On 20 November 2010 IDS BORJOMI Georgia will mark the 120th anniversary of its first bottling by holding festive events in BORJOMI and Tbilisi. The anniversary celebrations will come just in time for the launch of a new BORJOMI bottle.
Memorandum in support for healthy lifestyle
17.10.2010
IDS BORJOMI Georgia and Tbilisi Balneology Resort--Scientific and Practical Centre of Health-Resort Managing, Physiotherapy, Rehabilitation and Medicinal Tourism of Georgia are set to sign a memorandum on mutual cooperation.
BORJOMI’s anniversary flag flown on top of Mkivartsveri
20.09.2010
In the 120th anniversary commemoration of BORJOMI, the anniversary flag was hoisted 5000 metres above sea level.

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